In the Bring The App we had an idea, we had a team, we had a pretty good running project, but we didn’t have a name of the app. In fact, we had the name, but it was kind of “OK, I can live with that” name, but we wanted “OMG, this is great!”
The very beginning
At the beginning of 2017, when the project has begun, we called it Everyday. But it was just a working title, which evoked us not just everydayness, but also ordinarity. That’s why we knew, that it couldn’t be the final app name. We had several brainstoms with our team. We played with using the main app color in the project name for a while and it resulted to the name – Purple diary. Even though our explanation made us sense – project name strengthened with color could create strong band – our copywriter got rid of that idea quickly. She claimed that such name wasn’t good enough, because it didn’t give any additional value to user, what we had to admit.
We moved on and wrote key words on the blackboard down together with a modern suffixes. As you can see on the picture above, we had several ideas, e.g. Shoty, Livester, Dailee, Keepee, etc. It is very important to check all those new words searching on internet and trying them in tools like Urban dictionary. You can probably find out that they have already some meaning, like in our case – Keepee is a virgin girl still in highschool or that the Dailee is a company making a sanitary napkins for seniors 😀
NNevertheless our blackboard technique for creating project name resulted in word Daylee, which passed in searching on the internet as well as on Urban Dictionary, where they define this word as: “A long blonde hair, hazel eyes kind of girl. She never lets her friends down, and tends to be popular in her high school years. Daylee’s make the best girlfriends but can break your heart with memories.
She is kind, beautiful, unique kind of girl. Very athletic, and loves to party!”
Check name for application
After checking out the app name on the internet and looking it up in dictionaries, it is also useful to search the name in registered domains via Whois online tool and also find out if the name has been already registered as trademark. This you can do for example with WIPO, which searches in national databases of several countries. Moreover I recommend to try other similar tools for european, asian, etc. trademarks.
Thank you for reading this blog post, next time we can look at a product mascote topic.